2022 - 2023
NFL Inspire Change
My role: Creative Strategist
Team: Social Responsibility department
Company: National Football League
Product type: Marketing campaign
Skills used: Communication design - Art direction - Marketing
Challenges: Translate a complex social mission into communications that felt clear and influential while carrying the energy and scale of the NFL. Another challenge included competing for attention alongside games, teams, players, sponsorships, and other league initiatives. The work needed enough visual distinction to make Inspire Change immediately recognizable to a wide range of individuals.
Capture the attention
I designed this email campaign thumbnail using repetition, oversized typography, and layered imagery, I transformed a single statistic into a visual statement about the scale of the NFL Foundation's commitment. The repeated "$13,000,000" creates rhythm and visual momentum, ultimately showcasing the strong NFL funding back to the people, all consumable in at a glance. This template I designed went on to become a favorite and often showed beneficial measurable results for other similar campaigns.
Stories with emotion
I designed this series to communicate Inspire Change through a more emotional lens. Rather than leading with statistics, I used powerful imagery, minimal typography, and sequential storytelling to create moments that feel personal and reflective. Designed for social, each frame was intentionally simple, giving the photography room to carry the emotion while typography and pacing guided the story, something not seen within Inspire Change until now. The result was a campaign built around the human experience, not just more information, leading to more interest from viewers.
Impact impossible to overlook.
I designed this email campaign thumbnail to translate the scale of NFL Inspire Change’s work into something immediate and easy to understand. Using bold typography, data driven storytelling, and high impact football imagery, I turned complex social impact initiatives into a visual narrative that could be understood at a glance. The goal was to show that change isn't abstract, it is measurable, funded, and happening in communities across the country.
Designing for a league with reach
Through Inspire Change, I got to combine that personal connection to football with my work as a designer, creating campaigns that brought stories of progress, investment, and community to a massive audience.
The NFL has an enormous reach, giving these stories the ability to connect with audiences far beyond the communities directly involved felt amazing. I was proud to help turn important work into visual experiences that could capture attention, create emotion, and inspire action.
